HEC Executive Education Master Class

The European Business Environment

HEC Paris ranked # 1 worldwide by the Financial Times for its Executive Education programs is offering an exclusive Master Class, to members of the Swedish Chamber of Commerce in France.

The Master Class is directed for Senior Managers and will cover key drivers of economic policymaking, competitiveness and business environment in both mature and emerging European markets. Participants will learn to identify quantitative and qualitative indicators of market growth and internal and external opportunities on the “old continent”.

Professor Serge Bessanger, a former Managing Director-rank officer with Fortune-100 Emerson, Inc. teaches Strategy and Business Environment at HEC Paris and will teach the class.

CONTENT:

  • European politics and their impact on business environment
  • European economics and their impact on business environment
  • The impact of culture and society
  • European market development mini case studies

PROGRAM:

18:30 Welcome
19:00 – 20:00 Master Class: The European Business Environment
The class is followed by a networking cocktail.

Address: 39 Avenue Pierre 1er de Serbie, 75009 Paris.

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